Squarespace
Squarespace is a strong contender for solopreneurs who lack deep tech skills yet want a professional brand presence. Its collection of design templates lets you build visually appealing websites with drag-and-drop simplicity. Subscription options include advanced marketing and e-commerce tools. Terri uses Squarespace for her TerriLonier.com website. 
✅ Pros 
Beautiful, professional templates; easy to use; all-in-one hosting & built-in marketing tools
❌ Cons 
Limited design flexibility; can feel restrictive for advanced customization; pricier than some alternatives

Carrd 
If all you need is a one-page site, Carrd is a great choice. It’s simple, beautiful, and ridiculously easy to use. It’s also one of the most affordable, with the Pro plan starting at $9/year (yes, year, not month!). It’s an ideal choice for landing pages or quick MVPs. Terri has used it for lead magnets, one-page sites, and holding pages for sites under construction.
✅ Pros
Incredibly simple and fast to set up; perfect for one-page sites; unbeatable price
❌ Cons
Limited to single-page websites; not ideal for blogs or e-commerce

WordPress
The grand-daddy (2003) of website builders, WordPress is open source software that powers more than 40% of all sites on the web. Its flexibility and customization come with a steeper learning curve but give maximum control and scalability. Thousands of add-on plugins are available to enhance its capabilities. Unless you have some fairly strong coding chops, you’ll want professional help. Hosting is a separate expense (if using wordpress.org software), or you can opt for bundled hosting at wordpress.com.
✅ Pros
Ultimate flexibility and control; best for SEO and content-driven businesses; massive plugin ecosystem
❌ Cons
Requires separate hosting; higher learning curve; can get complex to maintain

Wix
Wix is a popular option if you want more design flexibility than Squarespace without WordPress complexity. Its no-code platform offers drag-and-drop simplicity and nearly 1,000 templates. You can build your site free, then choose a paid plan when ready to launch.
✅ Pros
Drag-and-drop freedom; no coding required; good balance of ease and flexibility
❌ Cons
Can get cluttered with too many features; not as scalable as WordPress

Framer
Those who use Framer want ultra-modern, high-design websites — and this platform delivers. It has a greater learning curve but is the choice for solopreneurs who want pixel-perfect control of their online experience.
✅ Pros
 Stunning modern designs; smooth animations; great for creative brands that want a unique look
❌ Cons
Steeper learning curve; best for designers or those comfortable tweaking layouts

Shopify
Shopify is the go-to choice for selling products online if you want your own site (instead of an Etsy or eBay option). It’s easy to set up but requires some learning to fully customize. Hosting is included, giving solopreneurs a streamlined way to launch and grow an online store.
✅ Pros
The best option for selling online; built-in payment processing, inventory, and marketing tools.
❌ Cons
Higher price point; less flexibility for non-ecommerce sites; transaction fees unless using Shopify Payments.