Amplify your reach
This list could be 47 items long. Instead, here are Terri’s favorite tools for managing your marketing efforts — from social media and content scheduling to analytics. She’s done the trial-and-error work, you get to reap the benefits.


Canva
What did solopreneurs do before Canva was in our daily world? We struggled with expensive tools with mountain-slope learning curves (here’s looking at you, Adobe). While Canva may not have the pixel-perfect finesse of some of the more sophisticated tools, for $120/year (Pro version), you can’t beat the value. It’s a core part of Terri’s marketing toolbox.

Publer
Publer is Terri’s go-to tool for scheduling social media posts in advance. It makes planning, automating, and analyzing content easy across all the major platforms. Their AI tools and news media feeds help you tie in to the latest news and trends, if that’s your style. You can also revisit past posts and recycle them with a click. It’s a streamlined way to keep your content organized and your social media running smoothly.

Fathom Analytics​
If you seek more privacy and simplicity than Google Analytics, you may want to join Terri in using Fathom Analytics. It gives solopreneurs the insights they need — traffic, referrers, and conversions — without slowing down a site or compromising visitor privacy. No cookies, no GDPR headaches — just clean, actionable data.

Senja
Senja takes the hassle out of collecting and sharing testimonials. With just a few clicks, you can gather text or video reviews and add them to your site as individual images or with a simple copy-and-paste widget. It's an easy, no-code way to build credibility and social proof. If you’ve visited creator sites with a testimonial “wall of love,” you’ve likely seen Senja at work. Plus, the small, dedicated team behind it keeps making it better, so it’s a tool that Terri is keeping in her marketing stack.

Tella​
Tella makes recording and editing videos surprisingly easy. If you’re creating welcome messages, product demos, or social media clips, it can help  you put together polished videos without the usual frustration and complexity. The interface is simple, the editing tools are intuitive, and you don’t need to be an expert to make something that looks professional.

GotPrint.com​
When it comes time to print materials that don’t need a premium finish, Terri turns to GotPrint.com. This budget-friendly service is great for business cards, postcards, stickers, and more. The quality is dependable, the prices are low, and there are plenty of customization options — making it a practical choice when affordability matters.

More Resources